English slogan is open
results announcement on the way.
Thank you all for the interest and support for ICBC Leasing’s English slogan campaign, we have received a stunning number of submissions. Our professional judges have selected ten outstanding finalists, check if your submission made the list:
1. Empowering your future
2. Unlock your financial potential
3. Gateway to global markets
4. Release your potential
5. Empowering your world of opportunities
6. Go further, together
7. Your vision our passion
8. More than a financial partner
9. Driving your business forward
10. Your journey starts with us
We now invite you to give your vote for the most worthy of the final slogans, which embodies the brand image of ICBC Leasing the most. Please go to http://www.diaochapai.com/survey2407514 and after choosing your favourite slogan hit the “提交“ button right under the list. Voting closes at midnight on November 18th and you get a chance to win exclusive prizes by sending the screenshot of your vote and contact info via message to ICBC Leasing’s official WeChat account.
The winner with the highest vote count and 9 runners-up will be determined equally by a public vote and judges selection. Your vote may not only decide which slogan will win, but which of the contestants will be awarded the top prize, a cruise to Europe.
Meet the judges of this competition:
Zhao Gui Cai, Executive Director and CEO of ICBC Leasing.
Mr.Zhao is a Senior Economist holding a bachelor degree in Economics from Central University of Finance and Economics of China and IMBA degree from the University of Hong Kong. He has worked in different departments at the headquarters and branches of ICBC since 1990 and prior to holding a post at ICBC Leasing, Mr.Zhao was executive director and general manager of ICBC Brazil.
“I’d like to thank everyone for joining the ICBC Leasing English slogan competition and accompanying us in our future development. Aligning with the global objectives of ICBC Leasing, English slogan should encompass international perspective, reflect features of our leasing services and evoke our brand philosophy. The slogan should also highlight ICBC Leasing’s core value “Leading innovations responsibly”.
Wang Zhen Ning, Head of PR Department of ICBC.
Mr.Wang has more than 16 years of experience in public relations and reputational risk management of commercial banks and has extensive expertise in the global communication of financial institutions.
“A slogan of an international company should correspond to the following requirements: 1. be brief and clear 2. easy to recall 3. express company’s values 4. shouldn't be too extensive or vague 5. should make sense in the English language.
John Bruns, VP of Boeing International, President of Boeing China
After growing up in Asia, Bruns graduated with a Bachelor of Science degree in mechanical engineering and a Bachelor of Arts degree in East Asian Studies from Bucknell University, Pennsylvania. He also earned a Master of Business Administration degree at Claremont Graduate University. Bruns speaks Mandarin Chinese and is a member of the U.S.-China Business Council, the U.S.-China Aviation Cooperation Program, and the American Chamber of Commerce in China.
“Rationale is generally good-sounding in English and reflective of the size and power of the parent ICBC to “guide”, “partner”, “empower”, etc. the customer.”
Cheng Lei, Host of “Global Business” at CCTV News.
Over the course of her 14 years-long career, Ms.Cheng has interviewed an impressive array of political and business leaders. Prior to joining CCTV, she has been a bilingual host at CNBC and received a New York Television Festival Award for her special coverage of Beijing Olympics.
“A slogan should not be too vague, otherwise it would seem appropriate for a broad range of enterprises—from glasses manufacturer to a leasing company. On the contrary, it should have a connection with business operation (financial leasing) and correspond to the features of the industry (cooperation, convenience and globalization)”
Paul Gillis, invited Professor at Peking University, Guanghua School of Management
Professor Gillis is a certified public accountant from the United States and before joining Peking University was a partner with PricewaterhouseCoopers in the United States, Singapore, and China. He is a member of the Standing Advisory Group of the Public Company Accounting Oversight Board and was formerly a director and audit committee chairman of Nasdaq-listed Pansoft Co. Ltd.
“I based my selection on those slogans that best aligned with the philosophy of ICBC Leasing as articulated in the CSR report. The most important elements for me are the corporate culture of boundless resources working together and the strategic goal of building a world-class financial leasing enterprise.”